Why MySpace is More Popular than Friendster


An excellent essay on why MySpace is doing better than Friendster

The basic argument is that MySpace had a flexible tolerant approach to users, while Friendster was cracking down on Fakesters (accounts that weren't real people) as well as more controversial content. MySpace turned into the cool place through sleaze, lettings its user be "bad" but with the safety of pseudonyms, freedom, and bands at a point where Friendster also had major tech problems (outages and slow).

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